Ukraine

Media is on a mission to inform, educate and perform a watchdog function, something which is even more important in times of war. But media are also business entities that need to define their strategies, build markets and revenues, control costs and investments and reach audiences in a highly competitive and divided information landscape.

The media in Ukraine today are under significant pressures due to the war, facing challenges such a revenue loss, staff turnover, loss of equipment and facilities, distribution issues, a high-risk security situation and demanding work environment for journalists.

What we do

The project runs a four module educational programme for media managers based on the classic MBA curriculum taught in business schools, but adapted to the particular challenges and constraints of running a media business in Ukraine and in times of crisis.

The goal is to improve the financial and organisational sustainability of media organisations by providing tools and knowledge that will allow participants to revise their media business models, improve crisis management and leadership skills and develop new innovative ideas.

The project is based on a training programme developed by Stockholm School of Economics in Riga (SSE Riga) and will be adapted for the current Ukrainian context in collaboration with Fojo Media Institute (Fojo) and the Educational and Scientific Institute of Journalism (ESIJ) at Taras Shevchenko National University of Kyiv (KNU).