Journalism against the odds – strengthening independent media in Eastern Europe

Independent media in Eastern Europe face immense challenges. Financial difficulties, political interference and uncertainty define their daily reality. Yet, they play a crucial role in providing the public with reliable information – especially in the shadow of Russia’s war in Ukraine. To support these media outlets, Fojo, in collaboration with partners in Armenia, Belarus, Georgia, Moldova and Ukraine, has launched a training programme focused on leading newsrooms in times of crisis.

At a time of significant challenges, the programme has aimed to strengthen the ability of editors-in-chiefs of independent media to lead effectively, even during crises. Participants have received training in key areas such as market trends, risk management, strategic planning and revenue strategies. Special emphasis has been placed on improving workplace conditions and promoting staff well-being. An essential component of the initiative has also been to build networks and facilitate cross-border exchange of experiences.

Knowledge and networks across borders

As part of the project, the editors have participated in a series of activities, exchanging insights and learning from experts. Many participants also attended a conference organised by Fojo and its partner organisations in Moldova in autumn 2024.

The results are clear: the participants have strengthened their organisations, developed new strategies, and gained essential tools for crisis management.

Voices from the programme

Cristina Bobirca, Head of the Training and Organisational Development Department at the Association of Independent Press (API) in Moldova, describes how the programme has strengthened her organisation’s capacity:

“Through this partnership, API has enhanced its ability to respond to the evolving needs of our members and to develop a more comprehensive approach in our programmes. The exchange of experiences with colleagues from other countries has provided us with new perspectives on how to support small media actors. As part of our development strategy, we now plan to expand our services based on the needs identified through this project.”

Renata Lupăcescu, Editor-in-Chief of Studio-L in Moldova, gained valuable insights into crisis management:

“The knowledge I acquired from the Crisis Management School has improved my ability to quickly assess risks and create clear action plans in emergency situations. In particular, the crisis communication techniques have helped us inform the public accurately and swiftly, reducing tensions and increasing trust in our reporting.”

Laura Gogoladze from Chemi Kharaguli in Georgia shares a key lesson she took from the training:

“An expert once said that a crisis is when we don’t know what to do. If we know what to do, we make a plan and execute it. These words have been incredibly helpful in navigating our current difficult situation.”

Nouneh Sargsyan, Director of the Media Initiatives Center (MIC) in Armenia, highlights how the programme has also strengthened her own organisation:

“By participating in the training, MIC staff gained a deeper understanding of the challenges facing local media. These insights are now helping us refine our own training programmes and provide more targeted support to our partners. We have also started exploring how AI can be used to streamline project management and social media strategies, particularly to enhance visibility and revenue generation.”

A participant from Ukraine describes the training as invaluable:

“The programme focused on the most relevant and in-demand skills for working under war conditions. Experienced trainers provided not only theoretical knowledge but also practical examples, giving us a deeper understanding of crisis management. It also served as an excellent platform for networking with colleagues from other countries. We shared experiences, discussed current challenges, and worked together to find solutions. Such collaboration is incredibly inspiring and offers hope that journalism can remain strong and resilient even in the most difficult times—even during war.”

A participant from Belarus reflects on how the programme helped restructure their editorial strategy:

“We were able to better define our target audience and understand the importance of focus. After an analysis, we decided to concentrate on small businesses in smaller towns. We documented our findings, shared them with the team, and identified necessary adjustments based on interviews and feedback. We also learned how to distil large amounts of content into shorter, more focused articles instead of trying to cover everything at once. Additionally, we introduced regular team discussions—an essential measure, particularly for our remote work structure. I also developed a financial plan for the year, identifying our resources, shortfalls, and potential ways to bridge them. Having this overview makes financial management and planning much easier.”

Through this programme, Fojo and its partners are not only strengthening individual competencies but also building strong networks and more resilient media organisations in a region where independent journalism is needed the most.

The insights and skills gained by participants will contribute to fostering high-quality, sustainable journalism even in the most challenging times.

The project was carried out with the generous support of the Swedish Institute.