Strategy, methods and goals

1. What we do

Fojo is Sweden’s leading institute for media development, working to strengthen free, independent and professional journalism in Sweden and worldwide. We are an independent institute at the public Linnaeus University, one of Sweden’s largest universities. Since 1972, Fojo has built capacity in over 50,000 journalists from more than 100 countries, and is currently active in around 20 countries. Our work centres on the three key words – free, independent and professional.

Fojo is dedicated to ensuring that journalism is:


Free media is not self-evident across the world; it requires that laws and regulations protecting and promoting freedom of expression are in place and enacted; self-regulatory bodies are also needed to safeguard and maintain free journalism. It is also important to facilitate the public’s and journalists’ right to access information and enable them to participate in social debate.


Journalism must stand free from political and economic influence as a prerequisite for independence of the media. We believe in the vital role of independent media and journalists in contributing to journalism becoming broader, more interesting, diverse, and holding abuse of power and corruption to account.


Journalism must be true, relevant, accurate, impartial and accountable. These are core values that guarantee free, independent and professional journalism.

2. How we work

Fojo has extensive experience in assisting and supporting journalists and media using a wide range of strategic approaches. We build institutional and individual capacity of our partners, and we carry out long-term international projects to support free, independent and professional journalism worldwide.

Examples of actions Fojo takes to:

Strengthen free journalism

  • Support initiatives for self-regulation of the media.
  • Advice and help to use the Right to Information Act.
  • Raise awareness of the importance of free journalism.
  • Support journalists and civil society representatives to defend their rights.

Support independent journalism

  • Support media houses to develop economically sustainable business models and technologies that guarantee economically and politically independent journalism.
  • Improve opportunities for journalists and the media to deal with threats, hatred, disinformation and self-censorship.
  • Increase safety for journalists.
  • Create awareness of the importance of independent journalism.

Promote professional journalism

  • Train and support media houses, journalists, bloggers and citizen journalists who meet Fojo’s demands on professional journalism.
  • Strengthen academic institutions that train journalists.
  • Be an arena for debate about the role of journalism in a democracy and as a human rights defender.

3. What we want to achieve

Fojo invests long-term – in everything we do. We believe that long-term commitments lead to lasting changes which benefit journalism, democracy, sustainability and human rights.

Fojo’s work to improve journalism always strives to be:


We apply a participatory, democratic and process-oriented approach in everything we do, built on respect for each individual.


We are completely open and transparent with our funding and how we use our funds, both vis-à-vis the public and our partners.

Gender equal

Everything we do is permeated by gender equality and a clear gender perspective. From planning, implementation to monitoring and evaluation.

Conflict sensitive

In our international work we avoid amplifying conflicts. Good journalism requires a sensitive approach whilst raising issues important for minorities and other vulnerable groups, and identifying power relations to understand how people’s rights and freedoms are being violated.


Financial, economic and social sustainability underpins our organisation, partnership and cooperation.

Would you like to find out more?

For more details on our strategy work, download the entire strategy document below.